Terms of service
Privacy Policy
Last updated: July 22, 2026
Anne & Maria operates this store and website, including all information, content, features, tools, products, and related services, to provide you with a personalized shopping experience (the "Services"). Anne & Maria uses the Shopify platform to provide these Services.
This Privacy Policy explains how we collect, use, and disclose your personal information when you visit, use, purchase from, or otherwise interact with our Services.
If there is any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will prevail regarding the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By accessing or using our Services, you acknowledge that you have read and understood how we collect, use, and disclose your personal information.
Personal Information We Collect
When we refer to "personal information," we mean any information that identifies you or can reasonably be linked to you.
Anonymous or fully anonymized information that cannot reasonably identify you is not considered personal information.
Depending on how you use our Services, where you live, and applicable laws, we may collect the following categories of personal information:
- Contact information, including your name, billing address, shipping address, telephone number, and email address.
- Financial information, including credit or debit card details, payment information, payment confirmations, banking details, and transaction records.
- Account information, including your username, password, security questions, preferences, and settings.
- Transaction information, including products viewed, added to your cart or wishlist, purchased, returned, exchanged, canceled, and your purchase history.
- Communications with us, including customer service inquiries.
- Device information, including browser type, device information, IP address, internet connection, and unique identifiers.
- Usage information describing how and when you use our website and Services.
Sources of Personal Information
We may collect personal information:
- Directly from you when you create an account, place an order, contact us, or voluntarily provide information.
- Automatically through cookies and similar technologies when you browse or use our Services.
- From service providers acting on our behalf.
- From business partners and other third parties.
How We Use Your Personal Information
Providing, Personalizing & Improving Our Services
We use your personal information to:
- Process payments.
- Fulfill orders.
- Remember your preferences.
- Send account notifications.
- Manage returns and exchanges.
- Administer your account.
- Arrange shipping.
- Allow you to submit reviews.
- Personalize your shopping experience through product recommendations.
Marketing & Advertising
We may use your information to send promotional emails, SMS messages, and postal mail, and to display personalized advertising based on your purchases, shopping activity, and browsing behavior.
Security & Fraud Prevention
We use your information to:
- Verify your identity.
- Provide a secure shopping experience.
- Detect and prevent fraud.
- Investigate suspicious or unlawful activity.
- Protect our Services and customers.
If you create an account, you are responsible for keeping your login credentials confidential.
Customer Support
We use your information to respond to your questions and provide customer service.
Legal Reasons
We may process your information to comply with legal obligations, respond to lawful requests, protect our rights, and enforce our Terms of Service and policies.
How We Share Personal Information
We may share your personal information:
- With Shopify, service providers, payment processors, shipping providers, analytics providers, cloud hosting providers, and customer support providers.
- With marketing partners for personalized advertising, subject to applicable laws.
- When you expressly authorize us to share information.
- With affiliated companies.
- In connection with mergers, acquisitions, legal proceedings, or when required by law.
Our Relationship with Shopify
Our Services are hosted by Shopify.
Shopify collects and processes certain personal information to provide and improve the Services.
Information submitted through our website may be transferred to Shopify and trusted third parties located in other countries where necessary to operate our business.
We also use advanced Shopify features that analyze customer interactions to improve our store and customer experience.
In these circumstances, Shopify acts as the data controller for certain processing activities.
For more information, please visit Shopify's Privacy Policy and Privacy Portal.
Third-Party Websites
Our Services may contain links to third-party websites.
We are not responsible for the privacy practices, security, or content of external websites.
Please review their privacy policies before providing personal information.
The presence of external links does not imply endorsement of those websites.
Children's Privacy
Our Services are not intended for children.
We do not knowingly collect personal information from anyone under the age of majority in their jurisdiction.
If you believe a child has provided us with personal information, please contact us so we can delete it.
As of the effective date of this Privacy Policy, we do not knowingly sell or share the personal information of anyone under 16 years of age where prohibited by law.
Data Security & Retention
No security system is completely secure.
Please avoid sending sensitive information through unsecured communication channels.
We retain your personal information only for as long as necessary to:
- Maintain your account.
- Provide our Services.
- Comply with legal obligations.
- Resolve disputes.
- Enforce our agreements and policies.
Your Rights & Choices
Depending on where you live, you may have the following rights:
- Access your personal information.
- Request deletion of your personal information.
- Request correction of inaccurate information.
- Request a copy of your personal information.
- Request data portability where applicable.
Personalized Advertising
Depending on your jurisdiction, you may have the right to object to:
- The sale of your personal information.
- The sharing of your personal information.
- The use of your information for personalized advertising.
If your browser sends a Global Privacy Control (GPC) signal, we may automatically honor that request for the browser and device being used.
Except for GPC, we do not currently recognize other Do Not Track browser signals.
Communication Preferences
You may unsubscribe from promotional emails at any time using the unsubscribe link included in our emails.
Even after opting out, we may continue sending important service-related messages regarding your orders or account.
More information about Shopify's handling of personal information can be found at:
https://privacy.shopify.com/en
We will never discriminate against you for exercising your privacy rights.
We may need to verify your identity before processing your request.
You may also authorize another person to submit privacy requests on your behalf where permitted by law.
Complaints
If you have concerns about how we process your personal information, please contact us.
Depending on your location, you may also have the right to lodge a complaint with your local data protection authority.
International Data Transfers
Your personal information may be transferred to, stored, and processed in countries outside your country of residence.
Where required, we rely on recognized international transfer mechanisms, including the European Commission's Standard Contractual Clauses or equivalent safeguards under applicable law.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes.
Any updated version will be published on this page together with the revised Last Updated date, and where required by law, we will notify you of material changes.
SMS Communications
By providing your phone number and opting in to receive SMS messages, you authorize Anne & Maria to send you recurring text messages regarding promotions, abandoned cart reminders, order updates, and other relevant communications.
Message frequency may vary.
Consent to receive SMS messages is not required as a condition of making a purchase.
Standard message and data rates charged by your mobile carrier may apply.
Our website uses cookies and related technologies to detect when you add products to your cart or browse our website without completing your purchase. This information may be used to send timely SMS reminders.
We do not sell or share your SMS consent with third parties for marketing purposes.
We share your phone number and consent information only with service providers necessary to deliver SMS communications, including Klaviyo and mobile network operators.
Your information is securely stored and retained only for as long as necessary to provide this service.
You can unsubscribe from SMS messages at any time by replying STOP or by following the unsubscribe instructions included in each message.
For assistance, reply HELP or contact us at: